Those watching Sunday’s Super Bowl game in their beloved teams’ NFL jerseys might have noticed that there were a lot of ads during this year’s Super Bowl game. Actually there were up to 48 minutes of commercials, the most ever for Super Bowl games.
Research firm Kantar Media says the amount of ads that aired on CBS was nearly 3 minutes longer than last year’s total, the previous record holder. And the numbers of ads were larger than ever because the game brought an unusual number of shorter, 15-second ads as marketers looked to keep their costs low but still be in the advertising world’s biggest event.
Usually each commercial is 30 seconds long—which costs a marketer this year between $2.5 million and more than $3 million. But according to the research firm, seven of this year’s 66 ads were just 15 seconds long and there have not been so many as short ads since 2002.
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